Are you linksperienced? 🎸🥁 EBH

Are you ready to build your brand?

Head’s up. Next week, I am relaunching a new and expanded Employer Brand Workshop. Not only does it have the same brand development process that has allowed dozens of students to build their company’s employer brand, but I’ve also added sections for executive buy-in and brand activation.

And it has a money-back guarantee.

This isn’t a certification course. It isn’t a class to teach you how to buy something. This is the goods, a workshop where you will build your company’s brand.

And I will make sure you build something amazing.

I’m offering newsletter subscribers (that’s you!) early access to register and a 15% discount. So stay tuned for the link next week and start talking to your boss about freeing up some professional development budget!

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If you’re in the startup space and open this up early enough, come hang out with me and the CXR team at noon today.

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CATCHING UP WITH DEPECHE AI
🎸 A few months back, I did a big “thing” about how AI wasn’t thinking, that shortcutting your writing by leveraging things like ChatGPT was shortcutting your own thinking. And I still think that. But. Unless you’re going to go all Unabomber and live in a cabin in the woods, you need to know how to use the tsunami of tools and ideas coming out. So let’s talk about AI a bit.

First, staying up-to-date with the new tools isn’t easy at ALL. So I highly recommend you subscribe to SuperHuman. Every day, they will send you the news around what new tech is coming, but if you’re like me, you’ll skip past all that and jump to the “five tools” section. Seeing AI at work is the best way for me to see the different kinds of use cases and solution sets AI is considering. There are other super-technical newsletters out there, but SuperHuman is my go-to.

If you prefer feeling overwhelmed, here’s a directory of hundreds of AI-based tools to look at.

For me, after ChatGPT, the space that is being rocked by AI is video creation. Ignore the “look at the music video that some coder made from scratch!” stuff. Think workflow. I’m using Opus to take existing videos (podcasts, interviews, presentations, etc) and let the AI “find” the best bits and turn it into social clips in a few minutes. If I point it to a single 15-minute YouTube video, it will recommend up to 20 different clips I can text edit and download. Imagine making a nice pretty video and getting dozens of social stingers for various audiences in an hour. Unreal.

Here’s a good conversation with the product leader at Riverside.fm (how I record all my podcasts, webinars and AMAs) and how they are seeing AI changing how we build and consume video.

Finally, can you use ChatGPT to turn a mountain of employee feedback and turn it into actionable insights. Um… yep. Louis Grenier (of Stand the F*ck Out) has a slick tool called F*ckin Fast Buyer Insights. I mean, you probably already have all that employee engagement survey data sitting around doing nothing, right? Turn it into useful info.

POSITIONING
🥁 Position is the core of your branding. See also: April Dunford’s podcast.

IDENTITY
🎸 Building brands on customer belonging and identity. See also: Jasmine Bina’s work.

🎪 The link archive is about to hit 2,000!

Most art just looks like more art.
- Brian Eno

Try again, fail again, fail better.
- Samuel Beckett

Did you miss yesterday’s thing? Yup! Just email me (hit reply) and give me three questions you’d like me to answer about your brand, your work situation, your goals, your obstacles, and I’ll give you an hour’s worth of free advice. We’ll record the conversation and share it down the road. What a deal!

If you’re interested in learning how to increase your offer acceptance rates, fill your pipeline and maybe fire your RPO agency, reach out! EmployerBrandLabs.com

***This Newsletter Contains No ChatGPT***

-James Ellis [LinkedIn] [Website]