Can't get enough of that linky stuff 📎🧷 EBH
So put the needle on the record and get to clicking...
Let’s get to the links!
LINKEDIN
📎 Many of us “own” our company’s LI company page. But chances are, we think of it as a “set it and forget it” kind of platform, focusing on the feed. What if some smart thinking and the willingness to take the road less traveled can create huge returns?
DIFFERENTIATION
🧷 How can your brand do its job if you haven’t intentionally defined ways in which it is different? Here are five ways to create that differentiation.
LOU ADLER
📎 The line “What if your best candidates aren’t your best hires?” just cuts to the quick of so many issues we have in TA, EB and hiring.
ATTENTION
🧷 You can’t engage people until you’ve captured their attention first. I see so many people posting “nothing” posts assuming their brand is enough to capture attention (it isn’t) that they don’t even think about that. Here’s an example of how a small company became a much much bigger company by focusing on getting your attention.
SOCIAL MEDIA
📎 Reddit thinks “trends have lost all meaning.” The idea of seeing and jumping on a trend in a way that attracts attention as been a staple of social media, but… what if it doesn’t really work?
CULTURE
🧷 HBR has an article on how to create a strong learning culture. This is one of those times where HBR shows its old-school mentality. You can’t cajole or encourage learning. You can model it, but demanding “learning” is why our educational system costs more and more money to produce worse students.
📎 Seven ways to make your people feel more respected. (Step zero (not listed here): actually fucking respect them and not see them as cogs with insurance deductables.)
PURPOSE
🧷 Can you talk about your brand’s purpose if you aren’t working hand-in-hand with your ESG/CSG team? Go make friends!
CREATIVITY
📎 Yes. You really can think yourself into becoming more creative.
🧷 The art of the one-pager. I’ve been involved in projects to help companies communicate their own recruiting process to candidates. They usually end up as exciting as an explanation of parliamentary procedures. What if we took more creative (and information-dense) approaches to these kinds of projects?
THE TEACHERS ARE AFRAID OF THEIR PUPILS*
📎 Report: The 37-year-olds are scared of the 23-year-olds working for them.
🏛️ Remember: I archive all 1,900+ links here
Welding an excavator to a Ferrari doesn’t make a machine that can dig roads at 200mph. It makes something that can’t do either job properly. - Dave Trott
If you’re interested in learning how to increase your offer acceptance rates, fill your pipeline and maybe fire your RPO agency, reach out! EmployerBrandLabs.com
***This Newsletter Contains No ChatGPT***
-James Ellis [LinkedIn] [Website]
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