Check it out 📋 EBH
Friday headlines for people who like headlines
📋 I had a really interesting conversation this week that is shifting how I think about recruiting content. Which might be why this article caught my eye. We’re trapped on a hamster wheel of content creation, ginning up stories because we think we have to. What if we stopped thinking in terms of “how do I build enough content” and started to think, “what does my audience really want to see?”
📋 Generating big ideas sometimes starts by thinking small.
📋 Universum generally caters to larger multinational firms, so take that into account when you see this preview of their 2023 talent outlook survey. My one-line summary: Tactics and buzzwords don’t cut it anymore. You need to engage talent to drive value.
📋 I love it when the marketing team realizes that they work at a company filled with actual people, ones who can promote the company and the brand.
📋 Yes, your strategy does need a better story.
📋 My friend Brad Farris sent me this and it immediately made me laugh/cry. It may be talking about marketing automation, but I suspect it will hit TA/EBers just as strongly.
📋 Another article about how important it is to include “culture” in job descriptions that 1: should be talking about job postings instead of job descriptions, 2: doesn’t define what they mean by “culture” 3: treats “culture, mission and values” as pixie dust that magically makes everything better.
And don’t forget: all 1,800+ links this newsletter has shared are backed up and searchable on my RainDrop page.
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Hey! I just want to shout out some amazing people who you should know and who might be able to help you with your various recruiting and employer brand challenges.
Elena Valentine at Skill Scout. They made their name in the self-service video building space, letting employees tell their stories directly, and are now crafting ‘love letters’ to work.
Rachel Kennedy at Southern Lighthouse. She’s an employer brand content builder and trainer. We’re working on a project together, and I just adore how she operates.
Mitch Sullivan at Copywriting for Recruiters. I wholeheartedly believe that recruiters who write better are better recruiters. Mitch offers a great video course to help you level up.
Katrina Kibben at Three Ears Media. Everyone knows I’m Katrina’s raving fan and have been for a long time. They teach you how to make meaningful, empathetic, and truly human job postings.
***This Newsletter Contains No ChatGPT***
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