Click it! 📋 EBH

More links for your link bucket.

And not one mention of ChatGPT! Go, go, go!

📋 The number one reason why employer branding (and employer branders) fail? Trying to take on too much at once. One thing at a time, please.

📋 According to Gallop, people really hate where they work. Only 33% of employees are engaged, 20% are satisfied with their work, and only 30% of workers report that they’ve been given any kind of recognition or praise for good work in the last seven days. Add to these numbers what recruiters say about how hard it is to recruit someone and I gotta say: there’s something missing here.

📋 As you know, I’m big into fashion. No, that’s not even remotely true. But fashion is in a very weird intersection of art and commerce, a place where people can test new ideas, pushing boundaries WAY past where you think they’d end, and see what sells. It’s a petri dish for culture. So this article on how fashion is moving away from “big name” models and bringing out more “super-niche” personalities is really telling. Moving from movie stars to “IYKYK” folks is something you should think about, too.

📋 As culture (define it as you will) becomes more transparent, it seems to regress to a mean. It finds an average. And I see similar shifts in terms of work culture and work experience.

📋 A primer on what it takes to create a brand identity.

📋 The power of story is that it should leave spaces in it for the viewer/reader to put themselves in the story. Like the kid who walks out of an Avengers movie feeling like Captain America or Captain Marvel, the story isn’t about moving someone from point A to B, but about making them feel something. But when branding gets ahold of storytelling, there is a tendency to fill the story in too much and not leave room for someone to put themselves in it.

📋 I hate pigeon-holing an entire generation with similar enough traits so you can build your strategy around them (see my newsletter last week on personas), but there is some merit to the ideas here about what Gen Z cares more about than previous generations. See also, new remote work culture.

📋 Another lonely plea for more mascots and characters in employer branding.

📋 How to tell if a company has a burnout culture.

Remember: I archive all 1,800+ links here

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I titled it Employer Brand for Small Business, but someone said I should have called it Employer Branding for Small Budgets. Because that’s what it is: a short, tight workbook/blueprint to take your brand, in whatever shape it is in, and activate the heck out of it for no money. There’s even a 12-week step-by-step plan to get you from here to there. You can preorder the ebook now on Amazon (or wait until April 4 to get the handsome hardcover version), or you can get the same material as a video course!

Either way, your brand (and your ability to attract great talent to your company, regardless of its size or recruiting investment) will get obviously better.

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***This Newsletter Contains No ChatGPT***

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