Clicky clicky 📋 EBH
Enough links to get you through the day!
Quick request!
I’m starting to organize all the answers to the prompt, “I know our employer branding is working because once we started taking it seriously…” Thanks to the dozens of people who responded.
This is one of those projects where more answers make the project WAY more powerful, so please!!!! Reply to this email with your response! It can be a data point or an anecdote, but please respond as soon as you can.
Thanks!
📋 Shaunda Zilich talks about how she activated Marriott’s employer brand with no budget (for my money, you don’t ask for a dime until you’ve exhausted all your free means of activating your brand. Not only will you have data points to prove the value, but the end result will also feel more organic and more rooted to people’s experiences)
📋 Thinking about your company’s purpose (and how/when you talk about it) is not simple. In fact, there are many instances when your business purpose (make money) needs to be proven before you can start talking about any kind of higher purpose.
📋 If you’re having one of those days, where you feel like your boss sees you as a content machine and job posting builder, you might need a little inspiration. You might enjoy my “What Employer Brand Wants” presentation (which I condensed into a ten-minute video).
📋 Corporate fitness clubs (internal and external) are becoming quite the rage (I mean, if we’re at work, when will anyone jump on their Pelaton?), but as in all things “benefits,” list the benefit is easy. Connecting the benefit is harder (and way more useful).
📋 Can ChatOMG write your job postings for you? They sure can! Can they write good ones? Um… not so much.
📋 What pairs well with “quiet quitting?” How about some “quiet thriving?”
📋 I do love the Coaching Real Leaders podcast. In this one, they talk about how to stay motivated even when the company has gone through layoffs.
📋 Suggestions on ways branders can stay creative.
A reminder to not lose sight of the power of emotions in your employer brand.
🏛️ Remember: I archive all 1,800+ links here
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You can be the hero of your HR/Marketing/TA team by building your company’s employer brand. Learn more.
***This Newsletter Contains No ChatGPT***
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