Come on down and get your links! 🎪🎡🎠 EBH

Fun for the whole family!

Why listen to The Brand Plan?

• Episode 1: What is strategy really? Not some fluffy-bunny definition, but something employer branders and talent acquisition leads can use.

• Episode 2: If strategy is how my company can beat much bigger and much better-known companies for talent, how do I make that real?

• Episode 3: What are the obstacles most companies face when trying to build and implement their talent and brand strategy?

• Episode 4 (Monday): What questions can you ask to see if your strategy idea might actually work?

TheBrandPlan.show or The Brand Plan on YouTube

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A great list of reading for your holiday weekend (if you’re into that sort of thing):

ENGAGING EMPLOYEES
🎡 Employer branding can help establish the reason people stay at a company. It can also be the driver of advocacy, which makes employees feel appreciated and valued. That is, your work helps people become more engaged at work. If you were thinking of putting your employee advocacy into the next gear, you might appreciate these 20 terrifying stats on employee engagement.

COMMUNITIES
🎠 For all the companies selling “talent community solutions,” have you ever seen an actual talent community designed around talent acquisition? Me neither. And that is an absolute sin because communities grow companies.

STRATEGY FAILURE
🎡 Have I gone over the top in talking about how important strategy in talent acquisition and employer branding is? Too bad! Here are ten clear signs that your marketing strategy isn’t working (and may not even be a strategy).

IT’S COMPLICATED
🎠 I am absolutely guilty of making things over-complicated. But it is really really hard to make things simple without dumbing them down. But that’s how you get people to remember what you’re talking about.

IT’S IN THE MAIL
🎡 How many of you help write recruiters’ outreach emails? Whatever the number, it should be higher! Here are ten tips for a stronger marketing email.

ERGee!
🎠 Everyone in an ERG at your company is volunteering because they believe in something. That sounds like the people you should spend more time with.

MARKETING FOMO
🎡 I feel like I’ve spent the better part of a decade saying, “just because consumer marketing uses it, that doesn’t mean we should do it!” (Oh wait, I have been saying that for a decade!) It’s nice to hear other people say it, too!

POSITION THIS!
🎠 Why aren’t you listening to April Dunford’s podcast?! It has nothing to do with employer brand, but has EVERYTHING to do with employer branding…

ROI IS FRENCH FOR ‘KING’ RIGHT?
🎡 A solid article on how to answer the question, “what’s the ROI of branding?” My answer is always, “well, what did you WANT it to do? Measure that.”

ILL COMMUNICATION
🎠 The trick to communicating with employees is to over-communicate (and then do it again). But it is crucial for setting expectations, developing culture, and surviving the rough days.

🎪The link archive is about to hit 2,000!

There are some kinds of work that you can't do well without
thinking differently from your peers. To be a successful scientist,
for example, it's not enough just to be correct. Your ideas have to be
both correct and novel. You can't publish papers saying things other
people already know. You need to say things no one else has realized yet.
- Paul Graham

The opposite of a good idea is often a good idea.
- Rory Sutherland

Hey! I just launched a 5-email newsletter specifically for biotech and pharma recruiters to help recruiters level up. https://biotechrecruiting.email/ Please share it if you know someone in that space!!!!

If you’re interested in learning how to increase your offer acceptance rates, fill your pipeline and maybe fire your RPO agency, reach out! EmployerBrandLabs.com

***This Newsletter Contains No ChatGPT***

-James Ellis [LinkedIn] [Website]

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