Does Employer Branding Work? 🔬 EBH

The big one: does it save you money???

It saves money

• We cut our monthly advertising spend in half twice in two years because we’re attracting instead of begging for job candidates.

• 85% increase in direct sourcing, as opposed to the use of agencies.

• 90% reduction in fees paid to external agencies.

• 55% decrease in the cost per hire.

• Our web traffic has changed from paid resources to direct traffic. This is a huge shift, as candidates are visiting us based on the employer brand work that they're seeing, and visiting our site on their own.

• Media channels are converting into hires, driving ROI, and reducing our reliance on agencies.

• We are able to start showing how we can positively influence operating costs to the business to enable investment in other areas. We have already seen the power of even modest changes to our recruitment marketing - the business was losing money when we couldn’t recruit certain types of roles. By implementing small measures we demonstrated a positive impact which led to buy-in from stakeholders.

• We saw a 17% increase in the offer acceptance rate amongst engineering teams.

• Our offer acceptance rate has increased.

• The number of subscribers to our job alerts increased.

• People are signing up for job alerts.

When you say something interesting, you don’t have to spend money to promote what you said. Look at Apple’s 1984 commercial (aired once and watched millions of times since) or the hundreds of unauthorized Tik Tok-based “a day in my life” videos that aren’t paid for by are seen by millions of people.

So when you say something meaningful, you tend to save money on paid communication channels. But that’s only the beginning for employer brand, which can attract more people worth hiring and thus decimate agency and RPO spending. Or getting more people to accept job offers which net out to thousands of dollars saved per open role. Even getting people interested enough in your company when there isn’t a role to apply for results in a defacto pipeline of talent which lowers the costs related to recruitment marketing and open seats.

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***This Newsletter Contains No ChatGPT***

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