⚡ Employer Brand Headlines: The "New Sensation" Edition (#111)
My mission: move the conversation around employer brand forward.
Employer Brand Headlines, brought to you by James Ellis
In this issue
Never the same brand twice
The Great Resignation should change your brand
Getting culture right
Fixing the hiring process
The big idea
“We made the world we’re living in and we have to make it over.” - James Baldwin
When you come into a company “owning” the brand, it’s easy to think that your job is to identify the brand and communicate to the world.
You focus on establishing the brand. You roadshow the brand (and your plans for it). you build metrics and dashboards around it.
But you can only do those things if your brand is static. And it isn’t. Every new hire (and lost employee) changes the brand. Every new office changes the brand. Every new product release changes the brand. Every new consumer campaign launch changes the brand. Every new leader changes the brand. Every change in stock price changes the brand. Every investment (and subsequent press release) changes the brand.
Your brand is made and remade every single day.
Your brand is never the same brand twice. You can’t rely on yesterday’s plays to extend the brand today.
So start getting good at inventing and evaluating tactics and ideas fast to find those new opportunities.
Headlines!
Take This Employer Brand and Sh#*%ve Change It
I love this take: it’s not the “great resignation” so much as a re-evaluation of what we as employees are willing to accept in a role. What does this have to do with EB? Suddenly, you’re not telling a story about why you vs why some other company, it’s now a story about why you vs lots of quality with their kids.
Driving Transformation by Understanding Your Customers
Part 3 of Allyn Bailey’s Series on Driving Talent Acquisition Transformation
Building a Stellar Employee Branding Strategy
Ignoring the label of “employee brand,” I’m starting to see more and more roles where employer brand is part of the internal comms function, even jobs (at smaller companies, specifically) where IC and EB are two halves of the same job. I have… reservations about the combination, but seeing EB defined from with IC (map this, plan that) is an interesting take.
10 Things Your Corporate Culture Needs to Get Right
Finally! An article that talks about thinking better about your culture without assuming that there’s an optimal culture to build towards.
Brand-building as a kind of ‘world-building.’
What Your Candidates Say About Your Hiring Process (and How to Fix It)
Aside from quoting Tracey Parsons (hi!), the real takeaway is that employers are only pretending to talk to candidates in candidate language. Candidates are in charge but businesses still treat candidates like “the enemy.”
The Secret Behind Successful Corporate Transformations
Spoiler: they are always harder than you’d think. And yes, you are in the business transformation business.
Nothing is real. Nothing lasts forever. Everything changes. Everyone sees everything from different perspectives. Pretending you are certainty is a fool’s game.
3 Best Ways to Measure Employee Experience
Another article implying that there’s an “optimal” kins of employee engagement. There are interesting ideas here, but it completely skips the part where you ask, “aside from wanting to work here, what exactly do we want employees to think and feel about being employed here?”
Tips and tricks for shooting, editing and producing videos from home
Good (if not strictly surprising) advice on getting good WFH footage.
Inside the fortune cookie
If everyone gets it, it’s probably not good enough. - Lee Clow’s Beard
Thanks, everyone!
There are now more than 1,000 links in the link archive. Enjoy!
Reminder: The more people at your org who read my books, the better your job will get! employerbrandbook.com (They’re free!!!)
Finally, if you have a question, just reply to this email and it comes directly to me.
Cheers and thanks!
-James Ellis (LinkedIn | Twitter | Podcast | Articles)
Where the subject line came from:
INXS - New Sensation
By James Ellis, Employer Brand Nerd
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