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Everybody link! 📋 EBH
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Reminder! I’m trying to build the ultimate set of proof that employer branding works! I’ve already heard from dozens of you, but I need YOUR help. Take 2 minutes and reply to this email and describe the impact you’ve seen (data points, stories from hiring managers and recruiters, new opportunities that opened up, etc) because of your company’s employer brand.
Once you reply, you’ll be the first person to get the collected evidence.
📋 Like being in control? Start collaborating.
📋 You know that hiring manager who refuses to talk to developers who aren’t currently employed? Ostensibly because they aren’t any good unless they are currently gainfully employed? Yeah, about that…
📋 A (very) long read about how algorithms are driving us all (professionally, personally, creatively) toward the “gravity well of banality” ( I mean, that phrase alone got me to read this). It is further evidence of how hard (and how crucial) it is to be different.
📋 The eight ways to reach all your employees.
📋 More evidence that “classical” marketing is starting to realize we exist.
📋 All brand sentiment starts with memory. You have to remember it before you can care about it. Creating a memory isn’t as simple as giving people an experience, but in thinking about how the person will be changed by this experience.
📋 Things are crazy out there. But that means now is the time to invest in your brand.
📋 Man, I really wanted to like this article on the business value of an EVP. But aside from assuming that all companies need an EVP (they don’t, because an EVP is simply one means of influencing how people perceive your brand), my biggest issue is that it still regulates the “business value” of an EVP to the TA and HR teams. That just feels like a big miss.
📋 In consumer marketing, the idea of “brand purpose” is becoming unfashionable. In employer branding, it remains as popular as ever. MIT Sloan asks how leaders can tap into employees’ purpose. I suspect there might be value here for you.
Remember: I archive all 1,800+ links here
To celebrate Employer Branding for Small Business’s launch (April 4!), I’m doing a webinar with Clinch called “From Zero to Pipeline in 60 Days.” It’s a how-to on what’s the least amount of work you can do to get your talent pipeline up and running as fast as possible. It’s free, so check it out!
***This Newsletter Contains No ChatGPT***