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📋 Here’s an audit of 30 pharma/biotech career site brand messages that came away seeing a LOT of opportunities for employer branders.
📋 It might be worth remembering that the “Unique Selling Proposition” was designed to foster transactions, not meaningful relationships. If our thinking about EVP stems from marketing’s thinking about USPs, that means we might be approaching our own work from the wrong end.
📋 “We are moving into an age of “fewer”. Fewer things. Fewer “managers”. Fewer big companies. Fewer people. Which might give rise to greater rather the fewer opportunities.
📋 Not all companies are blessed with thoughtful, charismatic CEOs. But if you are and you aren’t encouraging them to develop their own brand, you’re missing a major opportunity.
📋 Of course, there are some thoughtful and charismatic CEOs who might want to stop using their personal brand to burn down the company(s) they work for.
📋 Let’s make 2023 the year we help DEI matter. Less performative and more meaningful. Start by understanding the flaws of current approaches.
📋 When in doubt, do something.
📋 Good thinking is worthless unless it gets turned into good work. And since it is so hard to get good work out into the work, we often end up lowering our own bar. Stop that. Here’s HBR’s guide to making bold decisions.
📋 I hung out with Britta Blanski at LinkedIn Lounge and ranted a bunch (in case you’ve missed me doing that).
James Ellis provides small businesses – and small HR/TA teams - with an easy-to-follow guide that will instill knowledge and confidence to bring their brand concept to life. With tips on everything from how to re-orient content to how to effectively use images and video, this book lays out a workable 12-week plan for brand activation. This is an invaluable resource for HR and Talent teams looking to kick-start their branding work, engage with candidates and truly make a difference.
- Robin Schooling, HR strategist and host of the DrivethruHR podcast
Available to buy April 4! Learn more at employerbrandingforsmallbusiness.com
***This Newsletter Contains No ChatGPT***