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TRUST
☕ Harvard Business Review asks, “What do you do when you don’t trust your employees?” I wonder if they’ve ever asked, “What do you do when employees stop trusting you?”

SIMPLICITY
☕ It’s interesting that when asked to rate how simple or complex their workplace experience was, only 25% of respondents thought their working experience was simple, that they could get work done and feel productive. What’s more interesting is how this 25% differed from the other respondents: They were more willing to help others, go the extra mile, and were vocal advocates. How do you create a more “simple” work environment? So glad you asked…

HARDCORE
☕ Most companies fret about how to be seen as the “nice” and “supportive” employer, and how to make it clear that they “care” about their people. And then there are companies Elon Musk runs. In this article, you can hear from Tesla employees about how stressful the working conditions are. Meanwhile, Tesla (and other mElon companies) are rated among the most attractive employers in the world. Again. I guess people aren’t one-dimensional, that there is a lid for every pot (provided you’re clear about what kind of pot you are).

LANGUAGE
☕ I was talking to someone yesterday about activating an employer brand, and it came up that in many instances, it didn’t take much to foster a brand. We saw how two companies in the same space were using different words to say effectively the same thing, that it only required minor word changes to establish and support a specific brand. So I guess I was primed when I saw this piece by Eva Baluchova talking about making language changes to activate a brand.

POV
☕ The world of branding is evolving from “this is a good reason to buy this” to “this is our unique selling proposition” now to “this is how we see the world differently.” How your company sees the world impacts every single decision it makes, making it an interesting fulcrum for people like you and I to support the brand.

ADS
☕ Look, it’s an unpleasant truth, but it’s still a truth: the digital ad game is a great way to spend money without much return. Worse, the ad industry talks a great game about the amazing data it has to target ads to focused audiences, I still get ads for pizza shops in Florida and personalized floormats with my pet’s face on it (I’m in Chicago and don’t have a pet). Add in that the infrastructure of digital ads make it VERY easy for everyone to cheat (see anything Bob Hoffman’s written in the last two years) and you might come to the conclusion that ads are a sucker’s bet. I’m not prepared to go that far, but I would highly recommend you exhaust every other avenue at your disposal before you jump into the ad game.

Check out the searchable archive of 2,000 articles mentioned in this newsletter over the last four years.

In life, the challenge is not so much to figure out how best to play the game;
the challenge is to figure out what game you’re playing. - Kwame Appiah

There are no solutions, only trade-offs. - Thomas Sowell

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