Here a link, there a link, everywhere a link link 🌞🌚 EBH

Old James Ellis had a farm, growing lots of links!

I need to ask you a quick favor: If you dig this newsletter, can you jump over to my LinkedIn and endorse me for Employer Brand and Employer Branding? (If we’re not connected on LinkedIn what’s up with that? Let’s connect!) Why would I ask this kind of favor? Because I suspect that the LI algo is using that data to determine who is a subject expert, I’m trying to get all this content in front of as many people who care about employer branding as possible. Thank you!

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LINKEDOUT
🌞 Some good guidance on how to write better LinkedIn posts, for both your personal profile and your company profile.

🌚 Speaking of LinkedIn, you might have heard a little something about the algo changing (honestly, if it wasn’t for Threads launching, we’d probably still be talking about it). The changes are pretty obvious, as I’ve seen the reach for my posts decrease 30-50%. But this article (plus the episode of The Problem Solvers podcast related to it) are excellent primers on the change. It’s pretty clear that people are still deconstructing how various elements are seen and valued by the algo, but in general, it will be a net benefit for all us LinkedIn users.

COOL KIDS TABLE
🌞 Oh yeah. I’m on Threads. (@EmployerBrandLabs)

VALUE OF ADVOCACY
🌚 Is it possible to calculate the value of employee advocacy? While this doesn’t 100% get there, it is chock full of good stats to help you sell the idea internally. And there’s a comment from Deividas Budginas that notes the average CPM for Linkedin, giving you the opportunity to get even closer to the actual value.

MAKE MEMORIES
🌞 The mistake we make in advertising is assuming anyone saw the ad. Or that if they saw the ad, that they remembered anything about it. If your message isn’t memorable, go back to the drawing board.

🌚 In the same vein, we need to get more creative in our branding.

SKATE TO WHERE THE PUCK IS GOING TO BE
🌞 If your company is thinking about building it’s brand around sustainability, go poke your nose into the conversation. Why? Well, if you look at this list of advantages in the sustainability space, you might notice that there’s room for your work to fit and add value.

PERSPECTIVE
🌚 I do love hearing how executives see the creation and value of their employer brand.

RESPECT
🌞 I loved this article on how to gain the respect of a more powerful co-worker. I’m not sure why, as employer branding is always the most powerful team in any room… (ow, my eyes rolled too far!!)

🎪The link archive is about to hit 2,000!

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For anyone in the biotech/pharma space, I made something specifically for you. It’s a 5-email limited run newsletter specifically to help recruiters in the biotech space level up. If you know someone who fits the bit, send them this link: https://biotechrecruiting.email/

If you’re interested in learning how to increase your offer acceptance rates, fill your pipeline and maybe fire your RPO agency, reach out! EmployerBrandLabs.com

***This Newsletter Contains No ChatGPT***

-James Ellis [LinkedIn] [Website]

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