Hot and cold running links 🌱🗿🗺️🧧 EBH
Fishmongers, documentarians, and not doing any work at work. Enjoy!
🧧 Rachael Kennedy (of Southern Lighthouse fame) and I are doing another $25 webinar. This month’s workshop? Watch us plan out July’s LinkedIn content in June. It’s like getting to look in the back of the teacher’s edition for the answers!
🗺️ Is slapping a happy smile on your company’s culture and getting super aspirational the most effective way to manage your brand after a layoff? I… don’t agree.
🌱 Your brand isn’t the 6-six phrase corporate agreed to. In a lot of ways, it is the narrative you want to tell (so people can find their own way into it).
🗿 Kodak invented the digital camera. But it wasn’t willing to let go of the analog cameras and film that made it great (and profitable) and thus missed out on a seismic change. How can you build a brand for the next phase of your company when everyone kinda already loves the brand of today?
🗺️ Most brands are centered around “typical” (those were some deeply sarcastic quote marks) career paths. Have you ever met anyone with a typical career path? Me either. So as the world shifts to embracing meandering routes to growth, how with your brand speak to those people?
🌱 No preamble needed. It’s Katrina Kibben: What does a bad job posting cost you?
🗿 We can (and should) learn a lot about telling a story with “found” subjects from documentarians. Sometimes, to do the story justice, you have to break some rules.
🗺️ Ask a fishmonger what to eat, and they will suggest fish. Keep that in mind when you read this University story about the value of EVPs. For my money, the thinking is right on, but not every company needs (or should strive for) an EVP. Some companies just need a brand direction. Or a brand promise.
🌱 How to use your employer brand to hire new grads.
🗿 Is something weird going on with interviews? Or is MSN just getting clickbaity. You decide!
🗺️ This isn’t employer branding, exactly but… how do some people get away with not working at work?
🏛️ Remember: I archive all 1,900+ links here
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🧧 I’ve got some speaking gigs coming up, in case you’re thinking of bumping into in person (or digitally):
HR Mavericks (virtual)
CandE’s (virtual)
Global TA Day (virtual)
RecFest (live! with Audra Knight!)
CandE awards (live!)
If you’re interested in learning how to increase your offer acceptance rates, fill your pipeline and maybe fire your RPO agency, reach out! EmployerBrandLabs.com
***This Newsletter Contains No ChatGPT***
-James Ellis [LinkedIn] [Website]
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