It's never easy 🫀 EBH
Because it shouldn't be easy. That's why its interesting, exciting and fun.
To quote Seth Godin:
Art is a human act, a generous contribution, something that might not work,
and it is intended to change the recipient for the better.
That’s where you live. Or at least where I want you to live.
Why?
Because employer brand is hard.
As a new function, the business doesn’t really know what to do with you. Marketers will look at you askance. Recruiters won’t trust you for a while. Heck, even other employer branders will tell you that there’s only one way to do this work.
You are here to serve the candidate and the hiring manager. Employee and employer. You aren’t ginning up artificial interest, you’re here to try and tell a story that enables people to make better decisions about their own futures.
I suspect you don’t take that burden lightly.
You are making a contribution to others in an extraordinarily human way, trying to give all parties involved a better tomorrow.
And there’s no road map.
If there way, ATS companies would be embedding it into their workflows and increasing the price 17% while saying, “With built-in employer brand support!”
At the same time, there’s no destination. I mean, when are you done? There are always ways to get better, to integrate the brand into more people’s every day more creatively and compellingly.
Without a map or a destination, there is only the work.
And every single day you step out on that stage to try and build more connections, to tell more useful stories, to show the ways that your company, your team, and your role would be a real step forward to someone.
You’re going to get pushback from all sides.
And on any given day, you very well might fail.
None of this is guaranteed to work (anything guaranteed to work has been embedded into software already). All you have is your faith in the work, in your ability to see what others can’t.
You’re an artist.
And this might not work.
But you’re going to try like hell anyway.
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The text for Employer Branding for Small Business is done. I’m sitting on it for a few days until I start thinking about laying things out. I’ve got some fun ideas I’m testing to make the book more meaningful, more actionable, and more useful. So go join the waiting list to get discounts and some other goodies before anyone else.
***This Newsletter Contains No ChatGPT***
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