Link-o-mania 🌶️ EBH
What can Tinder teach you about writing better recruiting outreach messages?
Tinder, Lemon8 and Embracing Reality.
(Who scheduled their newsletter for 7:20pm instead of am? This guy!)
🌶️ I know everyone makes the joke that “recruiting is like dating” and then rolls their eyes. So why is recruiting outreach often dull and dry where dating messaging is way spicier (I’m told)? Here are some must-read lessons learned by writing on Tinder.
🔗 You probably know I enjoy/am completely obsessed with strategy. And as I gear up my next podcast project (yes, I am being a tease!), the topic is very top-of-mind. So here are some common strategies that actually aren’t. For more, here is a great podcast on the difference between a plan and a strategy with Roger L Martin.
🔗 “Is your employee content driving the strategic results you want?” Kelly Estrada cuts to the heart of content strategy in employer branding.
🔗 IBM’s Nick Thompson lays out an approach to getting more proactive in your approach to hiring. This is where we’re all heading, folks, so get comfortable with it.
🔗 In many ways, your employer brand is the promise you make to potential new hires. That promise isn’t fashion. IT should change with the seasons. It is something that must connect to the person you’ve about to hire and the employee with the longest tenure, so you better make sure you get that promise right.
🔗 The surprising power of an apology in your messaging.
🔗 17 channels with which you can engage your internal audiences.
🔗 Something else to put on your radar: Lemon8 is the “next” social media platform you’re going to have to worry about.
🔗 If you missed my LinkedIn Live with Stories Inc’s Bernadette Van Gieson on Embracing Reality, we recorded it! And you can watch it! It only takes 30 minutes!
++++
Your social media content reveals so much more about what your company cares about than what someone might read on a career site or a job posting. So make the opportunity count!
Join me for a live webinar (or watch the recording) where I show you how to make simple changes to your social media to make an immediate impact.
***This Newsletter Contains No ChatGPT***
###