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Linking it 📋 EBH
Lots 'o links!
📋 “For the love of God, please tell me what your company does.” Replace “what your company does” with “why I would choose to work at this company” and this is gold.
📋 In the question, “how do you know you need a better employer brand strategy” the first answer is, “you don’t know what to post on social.” Remember, kids. Your brand is a filter.
📋 Points for being willing to admit that the adage “people don’t leave a company, they leave a manager” is only half right.
📋 The fact that recruiting (and tangentially EB) has been hit so hard is because we’re not perceived as being strategic (oh, the irony!)
📋 Is The Office (UK)’s David Brent (Ricky Gervais’ character) an amazing example of a leader who supports employer branding? Interesting read.
📋 Amazon employees wishing people would come back to work is a great example of “there’s a lid for every pot.”
📋 See the framework for how one brand pro develops their brand strategy.
📋 After “how we responded to covid,” the stories of how employers laid people off is going to be major theme of many company’s brands.
My friend Jeff Hyman over at Recruiting Rockstars has launched a tool that generates shortlists for people looking to hire rockstars. Meet the 10 top candidates, in 10 days, for 10x less. This link will get you 50% off.
***This Newsletter Contains No ChatGPT***