Linking it 📋 EBH
Lots 'o links!
📋 “For the love of God, please tell me what your company does.” Replace “what your company does” with “why I would choose to work at this company” and this is gold.
📋 In the question, “how do you know you need a better employer brand strategy” the first answer is, “you don’t know what to post on social.” Remember, kids. Your brand is a filter.
📋 Points for being willing to admit that the adage “people don’t leave a company, they leave a manager” is only half right.
📋 The fact that recruiting (and tangentially EB) has been hit so hard is because we’re not perceived as being strategic (oh, the irony!)
📋 Is The Office (UK)’s David Brent (Ricky Gervais’ character) an amazing example of a leader who supports employer branding? Interesting read.
📋 Amazon employees wishing people would come back to work is a great example of “there’s a lid for every pot.”
📋 See the framework for how one brand pro develops their brand strategy.
📋 After “how we responded to covid,” the stories of how employers laid people off is going to be major theme of many company’s brands.
📋 I still think we should aspire to creating emotions among our audiences, though there’s a strong case to be made that simply being memorable is enough (see also “How Brands Grow” by Byron Sharp)
My friend Jeff Hyman over at Recruiting Rockstars has launched a tool that generates shortlists for people looking to hire rockstars. Meet the 10 top candidates, in 10 days, for 10x less. This link will get you 50% off.
***This Newsletter Contains No ChatGPT***