Employer Brand Headlines

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Linking it ๐Ÿ“‹ EBH

Lots 'o links!

James Ellis
Mar 17, 2023
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๐Ÿ“‹ โ€œFor the love of God, please tell me what your company does.โ€ Replace โ€œwhat your company doesโ€ with โ€œwhy I would choose to work at this companyโ€ and this is gold.

๐Ÿ“‹ In the question, โ€œhow do you know you need a better employer brand strategyโ€ the first answer is, โ€œyou donโ€™t know what to post on social.โ€ Remember, kids. Your brand is a filter.

๐Ÿ“‹ Points for being willing to admit that the adage โ€œpeople donโ€™t leave a company, they leave a managerโ€ is only half right.

๐Ÿ“‹ The fact that recruiting (and tangentially EB) has been hit so hard is because weโ€™re not perceived as being strategic (oh, the irony!)

๐Ÿ“‹ Is The Office (UK)โ€™s David Brent (Ricky Gervaisโ€™ character) an amazing example of a leader who supports employer branding? Interesting read.

๐Ÿ“‹ Amazon employees wishing people would come back to work is a great example of โ€œthereโ€™s a lid for every pot.โ€

๐Ÿ“‹ See the framework for how one brand pro develops their brand strategy.

๐Ÿ“‹ After โ€œhow we responded to covid,โ€ the stories of how employers laid people off is going to be major theme of many companyโ€™s brands.

๐Ÿ“‹ I still think we should aspire to creating emotions among our audiences, though thereโ€™s a strong case to be made that simply being memorable is enough (see also โ€œHow Brands Growโ€ by Byron Sharp)

++++

My friend Jeff Hyman over at Recruiting Rockstars has launched a tool that generates shortlists for people looking to hire rockstars. Meet the 10 top candidates, in 10 days, for 10x less. This link will get you 50% off.

I bet you know someone who would love to read this stuff. Share it with them!

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***This Newsletter Contains No ChatGPT***

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