Linky! 🎨🖼️ EBH
Fabulous Friday Favorites
A quick peek behind the curtain:
My next $25 webinar will be on building a strategy for employer branders.
I’ll be announcing the new and improved Employer Brand Workshop (I’m now offering a money-back guarantee) in about two weeks. Newsletter subscribers will get early registration access at a 15% discount.
I’m at C and E next week.
I’m at RecFest in Nashville in September (Audra and I are hosting a stage. You are NOT going to want to miss what I’ve picked out to wear)
I’m at C and E in Atlanta in October.
And I’ve got some ideas around LinkedIn Live coming up.
Finally, I’m launching my new employer brand offering. It’s not about building a brand, it’s about using brand to solve your business problems. And you pay when the work yields results.
Thanks for being a reader. If there’s any way I can help, let me know.
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Let’s link it up!
ARE YOU (IN)CREDIBLE?
🎨 What do candidates want? There are a million answers to this question, but the underlying answer (the one that allows your answer to be true) is that they want credible information from recruiting and the business.
GET SIMPLE
🖼️ You can’t make a brand that reaches into multiple audiences without feeling disconnected until you do one thing: Simplify your brand.
ARCHETYPE OF ONE?
🎨 Archetypes are like legacy code in people’s minds: concepts of how people are that are almost genetic. Marketers love to tap into them as a shorthand for what the brand stands for: Harley Davidson is the Rebel, Beyonce is the Ruler, Taylor Swift is the Lover, etc. But can you make your own archetype?
MISSION AND MONEY
🖼️ Do you think your company’s mission means you can attract people without paying top dollar? It’s a great idea, but it doesn’t always play out that way.
QUALITY POST
🎨 Kevin Wheeler goes hard on why any kind of “quality of hire metric” is… problematic.
REVERSE ENGINEERING
🖼️ I like pointing to stories like “four things your team needs for psychological safety” not because I worry about your health, but because you can use them as instructions on how people see and feel things like psychological safety. If your brand is built on ideas like, “be your authentic self,” these articles are like how-to manuals on how to show psychological safety.
IT’S NOT ABOUT THE PERSON
🎨 An oldie from 2016 (pre covid!) about how to build better teams at work.
🎪 The link archive is about to hit 2,000!
The only thing harder than changing is paying the price for not changing.
- Shane Parrish
Everyone wants to be unique but no one wants to be different.
- Bud Caddell
Free consulting? Yup! Just email me (hit reply) and give me three questions you’d like me to answer about your brand, your work situation, your goals, your obstacles, and I’ll give you an hour’s worth of free advice. We’ll record the conversation and share it down the road. What a deal!
If you’re interested in learning how to increase your offer acceptance rates, fill your pipeline and maybe fire your RPO agency, reach out! EmployerBrandLabs.com
***This Newsletter Contains No ChatGPT***