Linkzilla attacks! 🦎🐊🦎 EBH
Run for your clicks!!!
Let’s get to the links!
AN EMPLOYEE-OWNED EMPLOYER BRAND?
Tip of the hat to Simon Andrew who pointed out this company who, two years ago, transferred 90% of its ownership to its employees. It brings up the question: is it easier or harder to manage an employer brand when the company is owned (mostly) by employees? What is the value of an employer brand at such a company?
AI
🦎 Can AI tell us what brands people would prefer? We are entering the world of “using AI to run hypothetical exercises to tell us what actually will motivate someone to choose us” territory.
THINK MORE CREATIVELY
🐊 To quote Rory Sutherland, the opposite of a good idea is often a good idea. Sometimes conflicting ideas drive our most creative thinking.
TA IS NOT A COST CENTER
🦎 Can recruiting transform from being a cost center into a strategic function? This phrasing feels like a bit of a straw man argument, as a function can be strategic AND a cost center at the same time, but I like any thinking and highlights the value of TA to the business.
BRAND AND VALUE
🐊 While this article on how brand and product should be built together instead of independently, it is an easy thing to see how the same thinking translates to employer brand.
WHO’S MOTIVATED?
🦎 I have some deep misgivings about this article on how “pay to quit” programs tell managers who on their team is actually passionate about the job. I would suggest that people who are scared to change (about to have a kid, nervous about the availability of new jobs, etc) are the ones more likely to stay, not “motivated” ones.
FUNNEL THINKING
🐊 What’s the difference between recruitment marketing and recruiting? According to this article, RM is all about the top of the funnel, which I completely agree with. In fact, I’d even extend the funnel upward to indicate people not yet in the funnel to show that RM really doesn’t connect there. My disagreement here is the thinking that employer brand is also stuck at the top of the funnel. EB doesn’t just go deeper into the funnel to the offer and the hire, but extends beyond the hire to employee experience and advocacy.
CEOS THINK ABOUT TALENT A LOT
🦎 What are CEOs worried about? Lots of things and their workforce is one of them (and increasing in concern).
AI PRIMER
🐊 I don’t want to turn this into Recruiting Brainfood, but here’s a great article on what CEOs (and by extension, others thinking about company strategy) need to know about AI.
WHO NEEDS MARKETING?
🦎 Tesla, who classically shunned marketing (“We have such a good product, why should we bother?”) is now investing (a lot) in marketing. I bring this up in case you have any “marketing isn’t important“ people in your life.
🏛️ Remember: I archive all 1,900+ links here
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Build your July LI calendar alongside Rachel Kennedy and myself.
The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions. - Anthony Jay
Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing. - Muhammad Ali
🧧 I’ve got some speaking gigs coming up, in case the thought of bumping into me in person (or digitally) seems like fun:
HR Mavericks (virtual)
CandE’s (virtual)
Global TA Day (virtual)
RecFest (live! with Audra Knight!)
CandE awards (live!)
If you’re interested in learning how to increase your offer acceptance rates, fill your pipeline and maybe fire your RPO agency, reach out! EmployerBrandLabs.com
***This Newsletter Contains No ChatGPT***
-James Ellis [LinkedIn] [Website]
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