Solve better problems 🪐 EBH

You can choose the problem you solve, so make it a good one.

Did you miss me yesterday? I know for myself, it was a little strange not to get the email alert at 7:20am saying that the newsletter went out, but I imagine I’ll manage.

Let me ask you this: what problem is employer brand solving at your org? Is it filling the top of the funnel? Is it to establish brand awareness in people who aren’t looking for a job at this moment? Is it to bolster’s your company’s reputation? Is it to bring a more human face to the company? Or to build a metric ton of content, potentially filling social channels?

Employer branding has a potentially limitless scope. For example, this morning, you could choose to:

• rewrite a job post

• edit a web page

• make some LI banners

• respond to a review

• record a video

• demo new software

• build some training

• design a social campaign

• kick off an event

• hold a listening session with a team

• reach out to candidates to ask about their perception and experience of the company

• interview a new hire

• book a meeting with a leader to talk about their priorities

• build and share a report

• snoop on someone’s calendar to figure out when a useful and interesting recurring meeting is so you can start showing up to it

• brainstorm 20 new ways your corporate values manifest themselves in people’s lives

• ask someone to write a blog post

• lobby to have two new questions inserted into the recruiting intake form

• launch a recruiting toolkit (or a hiring manager toolkit)

• Re-write all the automated emails sent by your ATS

• Review metrics with HR

• Review your social metrics to see what you can learn

As I said, it is potentially limitless.

So here’s the question: how did you pick the thing you will end up doing today?

One of my favorite things about employer branding is that it is still relatively undefined in business. That means it is up to us to define its role and its scope.

You have the choice. Most people don’t have that option.

Yes, you will be pushed in a given direction (top of funnel, more content, # of applicants, review scores, etc etc etc). But you simply accept those expectations or will you set your own?

What’s the impact you really want to make today? Ignoring your boss and your emails and Slack, what do YOU want to achieve today?

Your next role, your trajectory is set not by how well you do “the work” as given, but by the problems you choose to solve.

So choose to solve better problems.

If you can define the problem differently than everybody else in the industry,
you can generate alternatives that others aren’t thinking about.
- Roger L. Martin

Rethink how you look at and use your social media to communicate your employer brand. This $25 webinar/recording will give you a better approach that will improve your social immediately.

***This Newsletter Contains No ChatGPT***

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