Things to click 📋 EBH

Managers, culture, AI and EVPs!

Friday-type stuff.

📋 Great article on how EB leaders are feeling about their brands at the moment.

📋 How’s your narrative game? I don’t mean “narrative” as in “the overarching idea is that we’re amazing.” I mean “narrative” as in “where we started and where we’re going and how joining us will change us and you.”

📋 In my experience, there are two kinds of managers: rule-followers and hackers. While some organizations love the reliability of a rule follower, growing orgs tend to appreciate hackers. And I think the same could be said for employer brand owners.

📋 For all the work we put into thinking about how to engage talent, the right words, the right channels, the right visuals, the sad truth is, a weak message at the right time will outperform a strong message at the wrong one.

📋 Collection of articles by Seigel+Gale about brand experience.

📋 Your employer brand strategy (oh please don’t let me be the one to tell you that your brand MUST be couched in terms of a strategy) will eventually need executive buy-in. Here’s some good advice on how to make that happen.

📋 The headline is about why bad managers are endemic. But the real takeaway is that companies choose the wrong person to hire and promote 82% of the time.

📋 Amazon’s Bezos/tech culture isn’t aligning to Hollywood/entertainment’s culture. This is further proof that there is NO RIGHT CULTURE. There is no good culture. There is no bad culture. But that doesn’t meet the culture is a fit.

📋 I’ll probably get pushback from this idea, but I am increasingly thinking about AI less in terms of what it can create (essays, images, etc) and more as a platform-less API, connecting information from one place with another and delivering it to someone else. This essay seems to suggest that that is one plausible direction for it.

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Okay, okay. Last mention of the book for a bit. But it is live on Amazon right now. And if you want to jump-start your employer brand activation, I can’t think of a better place to start.

***This Newsletter Contains No ChatGPT***

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