Time to click stuff 🕰️⌛ EBH

Where I reveal some of my professional crushes...

As I expand some of the things I’m writing about and sharing (and I have some big plans you’ll be able to see in a week or two), I would love it if you shared this newsletter with recruiters and TA leaders who might appreciate it.

And now, the links!

ART!
⌛ Last week I mentioned an article about the artist Kandinsky and when it can tell us about employer branding and I messed up the link. So here’s the correct link.

RULES OF BRAND STRATEGY
🕰️ Longtime readers will know of my professional crush on Jasmine Bina (see also Bud Caddell, Harriet Kindleysides, and Rishad Tobaccowala). She just updated her classic article on the rules of brand strategy, and it makes for some must-read material.

KEEPING UP THE EXCITEMENT
🕰️ Let’s be honest. Your employer brand project matters a lot more to you than to… well, most of the people in your company. That includes recruiters and marketers who would benefit from EB work the most. So how do you get them to listen? To engage? To care? Here are some good ideas.

RETAIN THEM
🕰️ One of your over-arching goals is to support lowered retention (even if it isn’t always easy to connect your work to that KPI). Here’s some thinking into how HR is seeing (and solving) their retention issues. You might spot a few places where you work can benefit them (and you).

WITHER LOYALTY?
🕰️ Marketers fight!?!? Oh yes, they do. And right now, one of the biggest fight seems to be around the question of brand loyalty. Ten years ago Byron Sharp released How Brands Grow and, using data, made a compelling case that brand loyalty was a myth. I haven’t seen any data to contradict Sharp, but that hasn’t stopped other marketers making their own arguments on the value of loyalty.

AI
🕰️ At last, a measured conversation on how AI can/should play a role in branding (and where it really shouldn’t).

CULTURE?
🕰️ I often think we take our cues from leadership when we think of “culture” as either whether or not people hang out on Friday after work, how many people show up to the not-quite-but-might-as-well-be volunteering day, or just what the CEO read in a magazine last week. While powerful, culture, when ill-defined, makes things harder than easier. So I loved this article suggesting it might be time to ditch it altogether.

IDENTITY
🕰️ I wrote something a few months ago about identity and employer brand in this newsletter and decided to expand on it over here.

🏛️ Remember: I archive all 1,900+ links here

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If buy a physical copy of Employer Branding for Small Businesses and email me a receipt or photo of you and the book, I’ll give you free access to the Employer Branding for Small Business video course. It’s three and a half hours of video training that normally sells for $450. What a bonus!

If you’re interested in learning how to increase your offer acceptance rates, fill your pipeline and maybe fire your RPO agency, reach out! EmployerBrandLabs.com

***This Newsletter Contains No ChatGPT***

-James Ellis [LinkedIn] [Website]

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