Trust, engagement, and stories 📋 EBH

Fresh and hot out of the oven to help you stay sharp!

If it’s Friday, it must be links!

📋 Much like the weather, people like to talk about employee engagement, but rarely know how to do anything about it. There’s a simple model to help you think through why employees feel connected to the company and maybe how you can help.

📋 Speaking engaged employees, I LOVED this post, written from an employee’s POV on why they aren’t being the advocates you want them to be.

📋 Call it credibility, call it authenticity, call it what you will, but if your brand isn’t trusted to do the things they say they do, what exactly was the point?

📋 Good news for people who have recently been forced to “green circle” themselves on LinkedIn: HBR says the labor market remains tight and looks to continue that way for a while.

📋 Getting people together to come together and solve problems, mostly because there isn’t a shared understanding of the problem. How to fix that? Tell better stories.

📋 TalentCulture has eight ways to better your recruiting this year and seven of them are either things you would do by developing an EVP or knowing how to use your EVP.

📋 How the people in your company talk is a reflection of who your people are, what they culture feels like, what you care about. Have you figured out your company’s vernacular?

📋 The three A’s of strengthening your brand.

📋 Three signs your company and your marketing message aren’t aligned.

And don’t forget: all 1,800 links this newsletter has shared are backed up and searchable on my RainDrop page.

In two weeks, a new group of recruiters, HRBPs, comms managers and employer brand specialists will start building their own EVP/employer brand and become the talent acquisition hero their company needs.

For readers of the newsletter, use discount code EBH and get 20% off. Learn more about the course and how building your company’s employer brand can be something you can actually do.

-James

***This Newsletter Contains No ChatGPT***

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