You get a link! And YOU get a link! 🔑🗝️🔓 EBH

Check under your seats! Or don't. There's nothing useful under there...

Need a hands-on LinkedIn social calendar workshop? Want to laugh and learn? Got $25? Then you should watch the video below…

And now, the links!

CULTURE CHANGE
🔑 Want a meaningful employer brand? Change the culture. Not the culture of your company, but the culture of job seekers. Think bigger. Stand for something. Stop whitewashing over the cracks in your hiring process and instead, draw on them with a highlighter and loudly state that your own candidates shouldn’t have to stand for that. Is it harder? Yup. But if you aren’t attempting to change the world, you should be.

BRAND V. ADVERTISING
🔓 One of employer brand’s biggest failings is that (as an industry) we’ve allowed ourselves and our work to be measured using the wrong yardstick. We are dinged for poor conversion, poor attraction, poor engagement, and poor clickthrough rates. Um… those aren’t brand metrics, those are advertising and direct marketing metrics. So what should we measured on??? So glad you asked.

BAD STRATEGY
🗝️ Three things that make people suck at strategy. I love the first myth, which suggests that we should be defining the “right” strategy. One, there is no such thing as a right strategy. And two, simply having a proper strategy puts you ahead of your competition.

ROCK STARS?
🔓 Why do only athletes get shoe deals? Do you know who uses shoes a LOT?! Nurses. So Saucony gave student nurses a NIL shoe deal like the kind a Heisman-winning quarterback might get. Imagine if you treated your staff like real rock stars and athletes. (Hat tip Will Jeffreys)

AUTOMATE EVERYTHING
🔑 Ways ChatGPT can help you get a job (via Wired, sooo… grain of salt here). What makes me a little sad is the section on using it to translate the job posting into something useful. I mean… I get it. No one likes job postings. No one. And yet, we keep writing crap that requires billions of processing hours to turn into something a job seeker might be able to recognize as human language (oh, the irony!).

LEADERSHIP AND MAYBE COMMUNICATION
🗝️ Why point out that your boss has no clue? Not to be mean (and as a boss once, I saw myself in this), but to suggest that NONE of the bosses have a clue. This is an absolute vivisection of one leader in particular, but I will call it up every time I see an article about another CEO saying how important it is that we all get back to the office…

REAL HUMAN FACES, CHEAP!
🔑 I have a real problem with the fact that employer brand is the champion of the human side of the brand, yet we get all sorts of objections when we try to use actual people in our branding work. But as the “creator economy” chugs along, maybe we can start to take advantage of the fact that if creators can be brands, why can’t we make our people the brand?

SOMETHING I WROTE
🗝️ Nine things you can do right now to make your hiring better

ODDS AND BENDS
🔓 What is the future of creative advertising? Google has some thoughts.

🔑 Working on your career site and need a little inspiration?

🏛️ Remember: I archive all 1,900+ links here

The process you use to get to the future is the future you get. - Myron Rogers

If you’re interested in learning how to increase your offer acceptance rates, fill your pipeline and maybe fire your RPO agency, reach out! EmployerBrandLabs.com

***This Newsletter Contains No ChatGPT***

-James Ellis [LinkedIn] [Website]

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