This one started with a truck driver survey, and turned into an AI-powered insight engine.
You know those little pulse surveys you send out? They might be more powerful than you think. In this week’s episode of The Next Step, we unpack how a single weekly text to drivers unearthed a ton of untapped strategic value.
With a little AI and a lot of curiosity, we turned 13 lines of feedback into operational insights that could impact recruiting, operations—even customer relationships.
This one’s for every TA leader or employer brander who’s ever thought, “I know there’s something in this data—I just don’t know what.”
👉 [Watch now] – and take the next step.
As a reminder, I have a bunch of reports on the State of Employer Branding over at EBL. They are free, and if you want me to run a report on your own industry, competitor set, or just tell you how people are seeing your career site, let me know!
Oh! And don’t forget to subscribe to the Talent Idea of the Day. 1 free idea in your inbox every week day to get you thinking and inspired!
-James
P.S.!
I’m launching a LinkedIn Live where we take one impossible requisition and fix it—live. I’ll use AI to map the talent market, decode what candidates actually need to hear, and build the right mix of outreach, content, and job-post updates to get traction fast. Got a req that’s eating your lunch? Volunteer it: share the role title, why it’s brutal, a link to the JD, and what you’ve tried so far. I’ll pick one and build the strategy in real time.
-J
