Clicktactular! 📋 EBH
It's a BIG one!!!
Taking a quick break from showcasing all the different ways EB drives business impact and looking around the web for things worth reading…
📋 Everytime someone asks what “referral tool” I like, I tell them that I don’t like referral tools. Why? Because it is trying to apply a process solution to a belief problem. The best referral tool with collect dust if people don’t WANT to refer people (and yes, that still happens when you increase the referral bonus).
📋 Being unique isn’t actually the point.
📋 I’ve become fascinated as to why some people explode on YouTube and 99.9999999999% of people… don’t. Case in Point: Mr. Beast (yeah, I don’t know either). How did this… nobody become perhaps the most successful YouTuber ever? And what can we learn from him?
📋 Yes, you should be using storytelling to communicate your brand.
📋 A nice writeup of the Employer Brand Conference in Romania (Ro and surrounding areas are becoming quite the hotbed of good EB thinking). Note: HR and EB,
📋 Positivity is the sugar of branding. Feels good, looks gorgeous, has no nutritional value and rots your teeth. So maybe stop with the sugar-coating.
📋 How much can a brand use “purpose” as the engine that drives interest and action? State of purpose today. and A really interesting critique of “purpose” in branding (podcast, start at 17:30).
📋 What I learned in my five years of telling employee stories.
📋 Biotech startups have no excuse to ignore their employer brand.
📋 How do I know Twitter is dead? When Wendy’s takes it’s amazing “Roast me” day from Twitter to Tik Tok.
📋 As the fight over “we need to be in office!” vs “it isn’t one size fits all!” wages on, I wonder, would the conversation shift if offices didn’t… suck? I mean, the last 50 years of offer design has been moving people from individual private office rooms into 6 linear feet of open desk across from someone in a similar position so your faces are only a few feet away while you both take calls (sometimes with each other). Maybe we should think about what we want our space to offer us.
📋 Brand building as a concept is “beyond” B2B and B2C?
🏛️ Remember: I archive all 1,900+ links here
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Want to “sell” leadership on your employer branding idea? I can teach you how.
For $25, you’ll get a live webinar where I show you how to pitch your boss (in 30 or 5 minutes) why you need to start getting serious about your employer brand, a recording of the event, and the slides you can build your own pitch deck on.
I’m offering up “the goods” that will help you showcase yourself and your thinking.
Don’t miss it! Live on April 26th!
***This Newsletter Contains No ChatGPT***
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