Employer Brand Headlines: The "Absolute Beginners" Edition (#78)
employerbrandheadlines.substack.com
Our mission: Help you manage your employer brand better in clear and meaningful ways. In this issue Who’s driving? Change the org one layer at a time Story isn’t brand Strategy is narrative The big idea I love to talk about how the employer brand is the consumer brand, or that they are really two different aspects of the same idea: what you want people to think about you, the Brand.
Employer Brand Headlines: The "Absolute Beginners" Edition (#78)
Employer Brand Headlines: The "Absolute…
Employer Brand Headlines: The "Absolute Beginners" Edition (#78)
Our mission: Help you manage your employer brand better in clear and meaningful ways. In this issue Who’s driving? Change the org one layer at a time Story isn’t brand Strategy is narrative The big idea I love to talk about how the employer brand is the consumer brand, or that they are really two different aspects of the same idea: what you want people to think about you, the Brand.