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📋 In some client work I’m doing now, I’m spending a bunch of time thinking about building a brand less around who you are and more about how you are. So this was timely.
📋 Lessons in how to reveal your audiences’ true motivations.
📋 Last week I beat up on “purpose-driven marketing” quite a bit (and I’d say that I’m still in that camp). So here’s something of a rebuttal: making purpose the heart of your brand.
📋 Even (non-employer) Brand and Marketing pros are really unnerved by how much change is occurring in the industry.
📋 Okay. Management decided to lay some people off. (Not you, you’re doing an amazing job showing your value.) They are busy patting themselves on the back for saving a ton of cash (and probably pumping the stock up a smidge). You know that the layoffs are only the first part of the problem because everyone who survived is likely freaked out and a LOT more willing to talk to external recruiters…
📋 You know that feeling where it feels like teams and people are talking in circles, where everyone’s pushing an agenda and while they /say/ that they want change, change isn’t happening? Welcome to The Swirl.
📋 I have DEEP reservations about thinking in terms of “generation X is this and generation Y is that,” but this article connected with me. GenZ is pivoting from irony to earnestness.
📋 Lovelovelove this piece from Katrina Collier (author of one the only books on recruiting I ever recommend) talking about how recruiters need to embrace humanity by pointing out the ways they often fail at it.
📋 Ben Phillips seems to have fallen down a rabbit hole of the intersection of tech and recruitment marketing and marketing strategy. The whole series is very much worth reading.
📋 What art does to our brains (not EB related, just an interesting read).
🏛️ Remember: I archive all 1,900+ links here
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Do you miss The Talent Cast? Me, too! I wonder what I should do about that [tease].
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I just got done watching your "How to 'Sell' an Employer Brand Project to Your Boss" and found it wonderful and really insightful.
In one hour, you can increase the odds that your boss will fund your employer brand project idea. This one-hour course comes with a walk-through on how to “pitch” your boss in 30 minutes or in 5 minutes, and a downloadable deck that lays out a compelling argument.
The course is now available on Podia.
***This Newsletter Contains No ChatGPT***
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