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You hit the nail on the head with this prediction, James. EB needs to increasingly play the role of helping businesses to build attractive and differentiated workplaces rather than just on the receiving end to showcase what's being built. They must be advisors to make the internal "reality" become the external "offer" in the age of transparency. What does it take for the org to attract and retain great talent - that's the question EB should be working on beyond the marketing/comms and TA aspects in my view.,

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