Weekly links 📋 EBH

Get 'em while they're still linky?

📋 Can you build a big brand on a small budget? I’m in love with the stuff Creative Business Company is putting out lately. In this deep deck, they put together a data-driven case for thinking about brand spend.

📋 Writing a better email to get what you want. Not strictly EB, but these are some good lessons for those of us who tend to get a bit wordy.

📋 The best recruiters I know are talent advisors, not order-takers. What makes this interesting is that as advisors, they are usually pretty good at listening to new ideas and approaches.

📋 The better you segment your audience, the better you understand them. So sayeth one of the biggest beer companies in the world. So why aren’t you trying to get tighter with your messaging?

📋 Repeating some core ideas of the above article, trying to be everything to everyone everywhere all at once isn’t a strategy.

📋 Is your brand salient? (Yeah, it’s a word you REALLY need to add to your working vocabulary)

📋 HBR says workers want better collaboration tools. (This made me think: What % of a given job is fighting the embedded tools, systems, and politics to actually do one’s job? It seems like a real issue.)

📋 Employers should be investing in helping their people develop their own career path.

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***This Newsletter Contains No ChatGPT***

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