Interesting perspective! While making money is obviously important for a business, having a strong employer brand goes beyond that. It's about having a real and meaningful purpose that resonates with your audience, sets you apart from competitors, and comes at a cost. So, it's not enough to simply claim to care about some vague idea like "helping people reach their potential." Thanks for touching upon the importance of being specific and really showing what makes your company different than the rest!
Interesting perspective! While making money is obviously important for a business, having a strong employer brand goes beyond that. It's about having a real and meaningful purpose that resonates with your audience, sets you apart from competitors, and comes at a cost. So, it's not enough to simply claim to care about some vague idea like "helping people reach their potential." Thanks for touching upon the importance of being specific and really showing what makes your company different than the rest!