Quick question: When you're choosing between final candidates, what do you rely on most?
If you said "gut feel" or "instinct" - you're not alone. Most recruiters and hiring managers do the same thing.
But here's what behavioral science tells us: that "gut feel" is actually unconscious bias in disguise. And it's costing you great hires while letting poor fits slip through.
The good news? You can fix this today using AI tools you probably already have access to.
I just dropped a new episode of The Next Step showing exactly how to use ChatGPT (or Claude, or Gemini) to build a bias-resistant hiring process from intake meeting to final decision. This isn't theoretical fluff. I walk through a real example using a product manager role so you can see exactly how it works in practice.
No expensive software. No complex implementation. Just smart, practical applications that work immediately.
Trust me - after watching this, you'll never look at your hiring process the same way again.
Cheers,
James
P.S. Remember: If this is useful, just forward this email to someone who would really appreciate it!
And there’s this:
What Your Marketing Leader Should Know About Employer Brand
-J
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